Rolls-Royce Motor Cars Doha, the exclusive importer and authorized dealer of Rolls-Royce Motor Cars in Qatar, has officially unveiled one of Rolls-Royce’s most eagerly awaited and sought-after vehicles - the Cullinan Black Badge.

Cullinan, the first-ever SUV in the history of Rolls-Royce Motor Cars, has undergone an impressive and powerful upgrade to join the ranks of the legendary Rolls-Royce Black Badge family.

Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, witnessed the unveiling as part of his visit to Rolls-Royce Motor Cars Doha in Qatar.

Mr Müller-Ötvös joined an audience of privileged guests, top tier customers and invited members of the press at the event which saw the Cullinan Black Badge draw huge interest and instant admiration.

The glamorous event highlighted the stunning array of engineering achievements and design features that make Cullinan Black Badge a super-luxury SUV and the new pinnacle of on- and off-road luxury.

Boasting a 6.75ltr, 12-cylinder, 48-valve engine with increased power (600PS) and torque (900NM), Cullinan Black Badge features a new and improved drivetrain and re-engineered chassis for an enhanced and dynamic performance.

The 2.6-tonne, 4-door SUV accelerates from 0-100kmph in a thrilling 5.1 seconds and reaches a top speed of 250km/h.

Unmistakably a Rolls-Royce, Cullinan Black Badge defines the evolving tastes, demands and styles of a new generation of super-luxury consumers and automotive fans.

It also marks a phenomenal upgrade for Rolls-Royce’s debut SUV just a few short months after Cullinan was officially introduced to huge acclaim across the Middle East and beyond.

Representing the ultimate combination of high-end refinement, superior comfort and powerful off-road capabilities, Cullinan Black Badge is an eye-catching and heart racing addition to Rolls-Royce’s storied heritage.

The new-look SUV’s sublime styling embraces Rolls-Royce’s Architecture of Luxury, with the very first Cullinan Black Badge vehicles debuted with a striking Forge Yellow leather and Technical Carbon veneer along with bespoke alloy wheels in the classic Black Badge house style.

In keeping with the capabilities of other Cullinans, the new Cullinan Black Badge is a true ‘Effortless Everywhere’ SUV that is equally at home off-road or in the city.

A dramatic alter-ego of the original Cullinan, Cullinan Black Badge defines a new space in the super-luxury SUV market while also staying true to the much sought-after qualities and revered capabilities of Rolls-Royce that allows driver and passengers to explore the world around them in ultimate style.

Nasr Jairoudi, General Manager of Alfardan Automobiles said: “The original Cullinan represented the culmination of Rolls-Royce’s long and celebrated history. It was the natural evolution of Rolls-Royce’s luxury concept, from delivering the ultimate in urban transport to fully embracing every environment and conquering every terrain.

“Cullinan Black Badge is a new, exciting and powerful extension of the Rolls-Royce legacy that speaks directly to a new, demanding and sophisticated generation of Rolls-Royce customers.

“Cullinan Black Badge marks the next thrilling stage in the ongoing development of Rolls-Royce in Qatar. We are sure this incredible super-luxury SUV will be hugely popular with our customers who demand a higher level of automotive performance, elegance and comfort.”